Pernod Ricard, one of the market leaders in the spirits industry, were looking for a new trade fair appearance that would make them stand out from the crowd. With about 20 trade shows a year and a large selection of different brands, their requirement also included different brand graphics that they could change between, depending on what brand they wanted to promote at each trade show.
Furthermore, their objective was also to emotionalize their brand with their new stand solution.
3D layouts created in the planning phase
In the planning process, we created 3D renderings to visualize the different stand solutions.
The solution they chose
To stand out, Pernod Ricard chose a Panoramic light box solution (aluminium structure with led lights inside + fabric graphics) in two sizes with an extra tall centerpiece. The centerpiece has a storage inside, a TV and custom made shelves on the front. They ordered different graphics that are easy to change between.
2 larger stand solutions – 5 m wide (in top image)
Two light boxes on the sides (190x250 cm) with storage in the centre, with a tall light box in the front (350x100 cm). The stand is 5 m wide in total and they ordered two sets of this stand, but with different graphics on the sides.
Two in one stand solution - 3 m wide
Two light boxes on the sides (90x250 cm) with a storage in the centre, with a tall light box in the front of the storage (350x100 cm). The stand is 3 m wide in total and they ordered 1 set of this stand with two sets of graphics for the light boxes on the sides.
* Images: Copyright Pernod Ricard.
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