Every year BAGA Water Technology exhibits at the outdoor fair MaskinExpo in Sweden. It is the largest machinery exhibition in the Nordics with over 400 exhibitors and 22 000 visitors.
Previous years, BAGA has rented a tent, which was plain white. Since they are attending several exhibitions yearly, they decided to invest in a BAGA branded tent.
Communicating the brand
BAGA chose a 6x3 m tent with three walls. By placing the logo and the pay off on the roof and valance, they make sure to be seen from a distance and stand out from the crowd. For the tent walls they went for graphics that also can be found in the rest of their promotion material, ensuring a consistent marketing communication and branding.
Creative counter solution
BAGA built their own counter by using material from their product range - a fun and creative solution!
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